When they needed specified information, they opened encyclopedia. They looked for based on the term or keyword, and they would found what they needed. If an encyclopedia was not helpful enough, then they would look for the terms in other ones. Of course, this does take time. Nowadays, those things are not necessary anymore. With the help of search engine, they only need to type the keyword in the screen, and many kinds of link of information will be available. Without opening any books, they can get information that they want in a minute. Even, directions of cooking instant noodle can be found in the internet and search engine.
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Internet and search engine has become so phenomenal nowadays. Things are much easier with those technologies. Even, books are replaced by sites and these are easier to access. In this case, it is not only information, yet entertainment can also be found by using search engine. Some products that people need can also be searched by using the technology. This is also what makes many businessmen and companies start to use SEO or Search Engine Optimization. This is very useful to make certain site of product or company appear in the top list of results when the keyword is typed in the search engine. Of course, this can increase engagement of customers and people will now the products faster and easier.
The Search Engine Optimization will be great when it is also supported by the digital activation. Actually, both of them cannot be separated since they are closely related. The activation is not only about web design. It is not only about creating better web design with nice design. It is more about design, even it can be very complicated. However, it is not big problems for experts in this field, and this can be very beneficial for companies who can optimize the digital aspects of marketing.
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